Designing and creating a site is probably one of the most important elements to any business. Companies around the world rely on their online trade to increase revenue, improve visibility and help with their customer base.
While having a fantastic looking site brimming with valuable information and high quality pictures is advantageous, it is also important that the site runs smoothly. Any site should be easy to navigate, fast to load and easy to use. If these three boxes aren’t ticked, you can lose customers and revenue rather than gain them.
One of the most important decisions you will have to make when putting a site together is which server to use. Many server companies offer different packages, many with unlimited access. This is all good news, but you will still need to do some homework to determine which are online more than down, which offer faster speeds and which are accessible from around the world.
A company that offers server space is one thing, but not all of them will tick the boxes you feel is important for your company, so do your homework and make your selection with care, taking speed, functionality and performance into consideration.
Another important element is to cache any landing pages, this will help your pages load faster and ensure your customers have an enjoyable online experience. Using website load speed test software can also help you ensure these pages load with ease and without delay, reducing the risk of your customers moving on to another website to find what they are looking for.
It is very important when designing your website that the pages are named clearly. This can help your customers find what they are looking for with ease and also help you in search results. Remember even easily named pages must load quickly to improve customer experience and retention.
Using website load speed test software you are able to improve your visitors engagement with the site. In many cases a customer will visit a site and start looking through the pages to see what appeals to them, they may already have a specific product or service in mind. If they cannot get to the page quickly and easily, they are just going to move on. It’s important you analyze your site thoroughly to ensure it can manage the load and thereby improve your customer’s experience. In turn, your customer will be more engaged, maybe looking at more products and services than originally intended, possibly resulting in a sale.
Website load speed test software is also useful to assist you in identifying problems as they happen or early on. To improve your site functionality and performance using these software options can make a huge and positive impact on your company and customer experience.
Knowing the load times as experienced by your customers enables you to be put in their shoes using your site. While you can test the site yourself after it’s developed, chances are you will be the only person on there, you need to know how it will manage when there are a large number of customers online at any given time. The site should be able to perform under strain without compromising your customers view on the site and how they feel it performs.
Remember that as your business grows so will your customer base, this can result in a large number of customers logging into your site at any given time. It is essential your website can manage the load placed upon it during busy periods, offering an exceptional service to all your customers.