Successful Business – Top Reasons

1) Direction.

Every startup needs a leader with a vision. During the difficult times, the CEO needs a clear idea of the end mission and how the company needs to get there. A good business leader keeps the long-term in mind, while dealing with the immediate needs of a new company.

2) Speed to market.

You can’t be second when it comes to startups. Especially with the rate of technology development, the faster a startup can produce its service or product, the better chance it has in delivering to customers. Young businesses have to compete with established industries. One of the reasons businesses succeed is that they reach consumers first.

3) Financial savvy.

Successful startups know how to work within a budget. Managing finances and keeping a young company out of debt it can’t repay is key to becoming successful. Companies just starting out need to do more with less.

4) Well-Connected.

Just like early career builders, young startup companies can gain a leg up by knowing a few well-connected individuals. These companies use their social network for their first clients, investors, and mentors. As the old adage goes, it’s not what you know – it’s who you know.

5) Dedication.

Startups need leaders who are willing to work hard and stick to their goals. This leadership inspires others to commit to a strict work-ethic, aligned with the company’s mission. All employees must be committed and dedicated to the goal.

6) Perseverance.

Even when times get tough and the road to success offers bumps and blockages, startups need to persevere to achieve success. The majority of startups bail when money is tight or disagreements arise between founders. Successful businesses stick it out in turbulent waters and remember their end goal during difficult times.

7) Quick to Adapt.

Successful startups are comfortable with change. Leaders who know how to make smart decisions without a clear roadmap can take advantage of opportunities that more cautious companies can miss.

8) Knowing How to Attract Investors.

Money talks in the business world. Without the startup funds, companies can never get up off their feet. Smart business leaders know how to generate capital to give their million-dollar ideas a shot.

9) Confidence.

Startups need unwavering commitment to their mission and goals. Without the confidence that the company will succeed, the startup will dissolve when facing initial obstacles.

10) Efficient Time Managers.

There’s no down time when it comes to startups. If the leaders of a company are not putting in time around the clock, success is unlikely.

11) Execution.

Everyone can have a million-dollar idea. It takes moxie and strategy to put an idea into action. Knowing how to execute sets apart successful businesses from the failures.

Successful Tips Business Owners Should Learn From IKEA

IKEA’s history goes back more than 60 years. The founding father of IKEA, Ingvar Kamprad, is worth $78.1 billion today. Even though he is so rich it’s rumored that he still buys second-hand clothes which may be true as he grew up in impoverishment. However, he’s developed a way to display and showcase products that bring a better consumer experience. IKEA reportedly has a technique for selling their products, services, and goods in a way that offers the consumer a great experience, and this is a method that other businesses should implement by incorporating this in their sales plans. Business owners will increase their revenue if they follow these tips. The additional revenue generated is the result of a “side hustle with extra revenue generated” as it opens more opportunities for growth. Wal-Mart and Target stores are examples of this strategy in the “side hustle” ROI for companies. In their grocery food markets they sell their own brand-named foods.

How IKEA creates a unique consumer experience?

Diversifying is key for the future of any business. Increasing a company’s profitability is part of any business’ future. In other words, profitability is in diversifying the business. In the case of IKEA, many people go to their stores to eat. At least 30% of consumers who go to an IKEA store are there to experience eating as something that fits well with shopping. When shopping for furniture, appliances, or basic home goods, taking breaks in large warehouses is good for our mental and physical endurance. It also helps you to experience using the brand new shiny refrigerator or bedroom set you will be buying soon while taking note of some other items in the store.

This is the reasoning behind why shopping for home furnishings, and dining out, were combined in IDEA stores. And it was confirmed by the positive reactions from 650 million people in 48 countries a few years ago. In fact, this concept inspired the “pop up” restaurants in Europe; including London, Paris, and Oslo. This eating trend in home furnishing shops is unique and gives an ultra-consumer experience for anyone wanting to shop and eat all in the same place.

Initially, this type of shopping experience proved effective when it began in Sweden, where the owner of the stores originally began his home and appliance furniture stores. When you blend shopping for home furniture and appliances and eating home-made food, you achieve the IKEA experience. IKEA included Swedish food for its patrons to enjoy along with their shopping experience. The menu includes potatoes with Swedish meatballs and cream sauce. It also includes jam (lingonberry), for those who like sweets as well as desserts for customers.

How IKEA showcases their products?

IKEA showcases their products in a strategic way. The IKEA firm pays close attention to controlling the prices and the details of product display through the years. This is how IKEA showcases its products using their successful layouts which is the key to the company’s success.

IKEA stores are the color of Sweden’s national colors: blue and yellow. They also have a few windows. Each store showcases their products in a counter-clockwise layout which is what the billion-dollar company calls “the long, natural way” which is designed to lead consumers through so that they see the entire store. All IKEA managers showcase their products according to this layout.

When consumers walk through an IKEA store they go through the furniture showrooms first. The next area has shopping carts for small items, before walking through the open shelf “Market Hall.” Then, there’s the furniture warehouse that is a showroom of packed up furniture in boxes or “flat pack” formats. In other words, customers have an easy “self-serve” place to shop. The customers are directed to get the products on site and pay at the register, much like Home Depot and Lowe’s has done today. Most “for sale at a discount” items are at the back, or end, of this counter-clockwise layout. These consist of damaged, or returned goods, and former display items that are now for sale.

Why IKEA places low price products at each corner?

When people turn the corners at the grocery stores or markets, normally they will look up and down at those corners, and normally stop. Since most shoppers have baskets, they tend to leave those baskets there at those corners or “hot-spots.” A hands-free customer can walk through a grocery aisle without their baskets because they can leave them at the end of the aisle as it is part of the system. It’s these pivotal corners that are ideal for low-priced products. Before they go through the entire food-lane, customers stop, look, and spend more time in these hot-spots than anywhere else.

Why IKEA sometimes sells dreams and not products?

Selling a dream is basically selling the idea of how to market your products. Once you do this, and follow through, everything else falls into place. Therefore, it’s true to say that IKEA does, sometimes, sell a dream. Looking at it from another perspective, displaying the dream kitchen, or the dream living room or bedroom is implementing the IKEA method in their showrooms. After purchasing home furnishings, it’s the consumer who has to put the product together at home by self-assembly.

Why aren’t some products available, but the display will showcase the products on site?

In fact, it’s the tutorials, displayed products, and showcased rooms that are unique and allow for that “dream” to come true for IKEA customers. If the product isn’t available in the warehouse, or store, then going online is the method you’d have to go to. The order will get shipped from Sweden’s main warehouse to the customer’s address or doorstep where all things have to be assembled by the customer. The dream is the plan to put the home furnishings together. Perfecting the design for the consumer and, if need be, the experts help with videos, and the necessary tools to do this.

Why IKEA sells the same product but with a range of pricing (i.e. dining, bedroom, living… )?

When there’s a product for sale, such as a dining table showcased beautifully near a displayed kitchen, a range of pricing is there as well. That’s okay for the customer because what is not desirable can be desirable for someone else. It’s a stunning success. Some consumers may only want the stove, but not the products within and around the entire display of other products. Therefore, placing products with a range of pricing is common in IKEA stores. Consequently, a customer will find something to buy among the entire display or showcase of goods, even if it’s only one item. A price ranging occurs when you don’t buy 2 for a $1.00, but only want one, so you’ll have to pay.59 cents. Therefore, you pay a little more if you don’t buy two of an item. This is also the bulk pricing method which is common in huge markets like Sam’s Club has done in the past.

Why IKEA places unsalable items next to hot items?

If you see a hot item, then the items around it are mainly for “looks.” Therefore, when you see that the items are there with that huge cabinet set you like, but the dishes in them aren’t for sale, then it’s just another way of showcasing successfully. The purpose is for you to more easily imagine your dishes in those IKEA cabinets instead of theirs.

Finally, when the founder began this company, he probably never thought it would grow and help so many businesses when they follow his lead.

Physical Therapy and Rehabilitation Top 10 Tips For a Successful Client Interaction

Physical Therapists and Rehabilitation providers are often the first professional a client sees and who is expected to make them feel better. This level of expectation is seen in the client’s eyes each time they arrive in pain, bring in their child due to a developmental delay, or say “I just want to sleep better tonight!” That first patient interaction and the ongoing relationships built with clients, and their families, is the foundation to successful care planning and treatment. By using these opportunities for a successful interaction with clients each and every time they are seen, you are building the groundwork for success.

1. Greet your child/family/client by being friendly and smile: A smile is contagious! If the client knows you are excited to meet them and work with them, they will reflect the same! All clients, in any situation, will be able to appreciate a light attitude and will feel less stressed about the therapy visit. Feeling less stress will directly affect the ability to relax, learn and participate in the goal planning and success of Physical Therapy and Rehabilitation treatment.

2. Make each child/family/client feel welcome and important: Each of us needs to feel important. Clients and therapists together have important roles and responsibilities in the rehabilitation process. If the therapist acts as the individual with all the answers and takes full responsibility of the success of treatment, power is taken away from the client. Without power, the client becomes a passive participant and an observant in their Physical Therapy and Rehabilitation process, which lessens their opportunity for success.

3. Make connections with child/family/client: Often times therapists may see clients for extended periods of time such as with long term disabling conditions or when treating children with developmental delays. This provides us with unique opportunities to participate in the events in our clients’ lives. By sharing these events, therapists are able to offer suggestions for their continued success and integration back into their community and into their lives as they rehabilitate.

4. Always provide opportunity for the child/family/client to talk and ask questions: Getting the client and/or family to openly discuss their goals and care plan provides the therapist an opportunity to assure the goals are reasonable and important to the client. This continues to reinforce the idea of the client being an active participant in their therapy and increasing their responsibility for success. By asking questions, clients are able to demonstrate they understand material that has been taught to them and further reinforce their opportunity for successful Physical Therapy intervention.

5. Listen to your child/family/client: Client’s will discuss what is important to them. It is vital they are listened to and to the clues they tell us. The Physical Therapist’s goals may indicate it is important for a 16-year-old soccer player to be able to run and play soccer again, but it may be more important to the soccer player to be able to walk in high heel shoes for her prom next month. By careful listening, chances for successful care plan implementation is achieved.

6. Discuss treatment schedule with family/client and communicate any changes: One of the simplest rules to implement! If the client can’t make it to therapy, they can’t get better! By working around the client’s availability, their percentage of attendance increases. Better attendance equals great chances for success.

7. Let child/family/client know you are looking forward to the next visit: Therapists must show our investment in and enthusiasm for a clients’ recovery. Expectations are established with our clients during each visit. They expect the Physical Therapist is knowledgeable in the therapy provided and the recommendations made. Physical Therapists expect clients to be honest, learn how to participate in their recovery, and to continue what has been taught to them at home now and in the future. By letting the client know we expect them to attend their next visit and look foreword to the client’s participation, there is an established opportunity to confirm the next appointment time as well as what the expectations are for the visit.

8. If family/client calls to cancel, communicate concern: Responsibility and accountability. If the therapist is unable to impress upon the client the extreme importance of active, regular participation in the therapy process, the expectations of the therapist and the expectations of the client are set too low. By communicating concern, the client is brought back to an increased level of responsibility and accountability for their active participation in the rehabilitation process.

9. Communicate events and new programs offered to child/family/client: As Physical Therapists, ultimate goals are to restore function, decrease pain and help the client re-integrate into their life. As educators, it is the therapist’s responsibility to communicate events and new programs available to clients, which could compliment their recovery process. By adding community supports and programs, the client and their family learn they can rely on their community and themselves to support their continued community integration.

10. Periodically ask “Is there anything else we can do for you? How can we help you?” Open-ended questions provide the Physical Therapist an opportunity to listen to clients. Many times time is spent talking and teaching, forgetting to leave time to listen. These questions again establish an opportunity to re-adjust expectations as well as re-establish an agreed upon level of accountability and participation in the therapeutic and rehabilitation process.

Establishing an ongoing successful client interaction takes effort and forethought. By engaging the client into an active role, the power and responsibility of rehabilitation is shared. By following these 10 suggestions to establish a successful client interaction, the Physical Therapist is able to engage the client in the rehabilitation process for life-long learning and success and help the client re-integrate into their community by achieving the goals important to them and their families.